RESEARCH ON THE INTERACTION BETWEEN INFORMATION TECHNOLOGY AND INNOVATION OF TOURISM SERVICE INDUSTRY

Wang Kai

ABSTRACT: Based on the analysis of innovation level of information technology and tourism service industry in 31 provinces and autonomous regions of China between 2004-2015, non-equilibrium and positive correlation is found between information technology and innovation level of tourism service industry. The empirical result shows that there is a long-term equilibrium and two-way Granger causality between information technology and tourism service innovation, and in the short and long term, there is a positive effect between information technology and tourism service innovation.

Keywords: Information Technology, Innovation Tourism Service Industry, China.