RESEARCH ON ENTREPRENEURSHIP PSYCHOLOGY OF COLLEGE STUDENTS UNDER THE BACKGROUND OF ELECTRONIC COMMERCE

Li-na Xiao, Yan-ze Yang, Jing Lin

ABSTRACT: In the context of high social concern for college students, entrepreneurship psychology has become one of the hot topics of social concern. Today, with the booming development of Taobao, Jingdong and other electronic commerce enterprises, e-commerce has become a major platform for the entrepreneurship of many college students. This document mainly analyzes the entrepreneurial psychology quality of college students’, and discusses the problems of college students’ entrepreneurial psychology in the background of e-commerce. Finally, it puts forward some suggestions on how to cultivate college students’ entrepreneurial psychology quality.

Keywords: E-commerce, College students, Entrepreneurial psychology, Quality, Suggestions.