WHAT IS THE SELF-PRESENTATION OF MILLENNIAL EMPLOYEES IN WECHAT?

Zhichao CHENG, Yiwen XU

ABSTRACT: WeChat Moments is a personalized stage for everyone, especially millennial employees. Basing on study objects’ data, this research focuses on self-presentation of millennial employees in WeChat Moments. The study looks for the characteristics of their Moments in different jobs by classifying the methods of self-presentation. Meanwhile, it summarizes three functions of WeChat Moments, including sharing information, expressing emotions and self-disclosure. And then the research analyzes the effects of self-presentation in working and living situations.

Keywords: Self-presentation; Millennial employee, WeChat Moments.