RESEARCH ON THE EFFICIENCY OF CULTURAL MANUFACTURING INDUSTRY IN CHINA BASED ON DEA-MALMUQUIST

Ping Gu, Zili Chen, Cheng Chen

ABSTRACT: The development of Cultural Manufacturing Industry is an important ingredient in cultural industry. And improving the efficiency of Culture Manufacturing Industry also helps promote the development of cultural industry. This paper builds up the basic framework for the evaluation system of Cultural Manufacturing Industry efficiency in China using panel data of 31 provinces during 2012-2014. In this context, Data Envelopment Analysis (DEA) method is used to measure the efficiency of every provincial Cultural Manufacturing Industry. The results show that the development of every provincial Cultural Manufacturing Industry is not balanced, with great space to improve. Technical progress has also been the decisive factor to the growth of Cultural Manufacturing Industry efficiency. With such a sound basis, some proposals regarding further development of Cultural Manufacturing Industry are concluded.

Keywords: DEA, Malmquist Model, Cultural Manufacturing Industry, Efficiency.