STOCK MARKET RESPONSE TO CHANGES IN MOVIES’ OPENING DATES —BASED ON THE EMPIRICAL ANALYSIS OF CHINA’S DOMESTIC LISTED FILM COMPANY

Jinjin Wang

ABSTRACT: With the rapid development of the Chinese securities market, there is more and more discussion about the change of the public company. We analyze stock market reactions to information about changes in opening dates of movies. The purpose of this paper is to discuss the explanatory power of the change announcement information to the stock market reaction. Empirical results show that China’s film industry is different from the American film industry’s interpretation of stock performance in terms of changing public information. China’s stock market is not sensitive to film production cost, and there is no significant market reaction.

Keywords: Motion pictures Release dates Event study Stock market response.